License Terms
One license. Complete ownership.
Every question about what you can do with Primer has a simple answer: you own the source code.
The short version
You pay $5,000 once. You receive the complete source code. You deploy it wherever you want. You modify it however you want. You use it for as long as you want. That's it.
What You Can Do
Use it out of the box.
Primer is a complete, finished product. Install it and start using it today. Every screen, every calculation, every workflow is ready as shipped. No mandatory configuration marathon, no "phase 1" of setup before it's useful. Modification is a right you hold, not a requirement to get value.
Deploy it.
Run the software on any infrastructure you control. On-premises servers. Cloud VMs. Containers. Your laptop for testing. No restrictions on where or how you deploy.
Modify it.
Change the code however you want. Add features. Remove features. Integrate with your existing systems. The source code is yours to adapt.
Rebrand it completely.
Primer ships fully branded and ready to use, but if you ever want to rebrand it, every piece is yours to change. Call it whatever you want (the product name "Primer" is a configurable string). Change the tier labels from "Alarm, Concern, Content, Effective, Optimized" to vocabulary that fits your culture. Replace the colors, fonts, and logo. None of this is required; all of it is possible.
Use it internally.
Deploy it for your organization's use without restriction. Every employee, every contractor, every leadership team member.
Keep it forever.
The license is perpetual. There is no expiration. You can use the software for as long as it remains useful to you.
What You Cannot Do
Resell it.
You cannot sell the source code or licenses to other organizations. The license is for your organization's use, not for redistribution.
White-label it for clients.
If you're a consultancy, you cannot deploy instances of the software for your clients and charge them for access. Each organization needs their own license.
Remove attribution.
The source code contains attribution to DavidPM, LLC. You can rebrand the user-facing application, but the attribution in the source code must remain.
What Happens to Updates
Yes, you can see our updates. No, they probably won't matter. This is not a SaaS. You are not submitting feature requests and waiting for the next release. Primer is a finished product on the day you deploy it. Most organizations run it as-is. Some choose to evolve their copy over time: moving buttons, adjusting colors, wiring in their own integrations. Either path is fine. Either way, by the time we ship an update, you're already running the version that fits your team.
If you want to see what we've changed, license holders can download new versions from the authenticated dashboard at any time, included in the original price. But you don't have to wait for us, and you don't have to merge anything. The point of perpetual ownership is that you stop being a customer asking permission and start being the maintainer of your own product.
What Happens If DavidPM Disappears
Your deployment continues to work. You own the source code. Your system has no dependency on DavidPM infrastructure. If DavidPM ceases operations tomorrow, your deployment is unaffected.
You will not receive updates or be able to download new source code versions, but everything you have deployed will continue to function. This is the resilience that perpetual ownership provides.