We build tools organizations own.
DavidPM is the company behind Primer. We believe business software should be an asset you own, not a subscription you rent.
Our thesis
The future of business software is ownership. AI-assisted development means sophisticated tools are more accessible than ever. What organizations need is a well-built foundation they can adapt, not another cloud platform they depend on.
Primer exists because performance management is broken and the tools built to fix it are part of the problem. SaaS vendors profit from dependency. We profit from building something worth owning.
The relationship ends at the point of purchase. What you do with the product is up to you. We don't want ongoing control over your operations. We want you to succeed on your own terms.